'Flippin' 'eck'!!! .. There, on the radio, a prominent and successful local (Christchurch) car sales owner announces that 'There has been considerably less cars imported".
This man has successfully weathered the worst financial crisis in 80 years in an industry that has seen heavy casualties, is a strong supporter of the community, and provides excellent sales and after sales service: my daughter bought a car from one of his yards, and is very happy with the car and the service.
But two simple words seem to defeat him...."less" and 'fewer".. one imports 'fewer' cars.. since cars are discrete countable items. There also seems to be an issue with the verb "to have", but that's yet another story.
I am even more appalled that the radio station copywriter who organized the advertisement allowed this to slip through.
What's going on here guys? I can almost forgive the car sales owner, but as for you radio copywriters!! This is your profession, you are meant to be word smiths. How about a touch of professional pride here? How about just doing your jobs????
Study in Contrasts
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Last week I read two news stories in such stark contrast to each other that
flummoxed me so much I almost blew a gasket thinking about the repercussions.
...
16 years ago
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